Addiction
The hard dance scene is a truly epic phenomenon. Despite the sniggering from non-initiates at the fluro clothes and the relentless escapism of the music, its unarguably successful with events every weekend in venues that can accommodate a thousand people or more. The parties are widespread throughout the UK and packed with people having a conspicuously tremendous night out. The compulsion to defy sartorial convention and physical fatigue is embodied by record label and club promoters Addiction. Embracing the new age of music distribution, their website is also an MP3 store. "Our goal... is to push new artists, push the Addiction brand and ultimately, of course, give the hard dance clubbers and DJs exactly what they want." Venues for Addiction parties include Hidden, Heaven, the Fridge and Freedom.